Articles Speed Up Your Landing Page Load Time This is part of my series on "52 Ways To Improve Your Marketing Landing Pages". In this series, I share how to optimize your landing pages to ensure you get the best possible results.
Articles Personalize Your USPS Informed Delivery® Interactive Campaigns [Just Released in 2022] If you are running (or planning to launch) an Interactive Campaign with Informed Delivery, you definitely want to be among the first companies to take advantage of this unique opportunity. Here's what's new.
Articles Direct Mail with QR Codes Do people actually scan the QR code printed on a mail piece? Should you use QR codes in your next direct mail campaign? To answer these questions, I looked into the actual data from some of our existing projects. Here’s what I found.
Articles State the obvious. Over-communicate. "Pull your chair close to me and roll up your sleeve on your left arm," the young nurse told me nicely as I sat down next to her to get my second vaccination shot. "I'm going to rub some alcohol on your arm now, and here's the bandaid I'll put