You have spent all that time, money, and resources on launching your campaigns, you certainly don’t want to send your respondents to a landing page that is not working! The solution is actually very simple.

This is the first article of my series on "52 Ways To Improve Your Marketing Landing Pages". In this series, I share how to optimize your landing pages to ensure you get the best possible results.

Whether running direct mail, email, or paid ad campaigns, your call to action drives your target audience to a landing page. Many marketers spend a lot of time and money on designing the direct mail piece, email, or ad, but don’t pay enough attention to the landing page experience.